Unilever Professional
Growth hacking the creatives
The shift to digital-first demand generation across every channel, with authentic assets that perform.
The challenge
Polished campaign assets were losing to authentic content in every feed, while production cycles stayed long and expensive. Demand generation had to become digital-first without losing the brand.
Our approach
We rebuilt the creative process around performance: authentic, fast-produced assets, tested in small batches per channel, with the dashboard deciding what scales. Creative and media stopped working in sequence and started working in one loop.
The result
Production cycles shortened, losing assets got cut early, and the winning creatives scaled across markets. Demand generation became a repeatable engine instead of a campaign calendar.
The work in frame
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