Luminus
From Belgium to Beijing
Internal communication around the Electrify 2030 strategy: from management meeting to a story everyone owns.
The challenge
A strategy that lives in a management deck does not change an organisation. Electrify 2030 had to travel from the boardroom to every team and location, and become a story people could tell in their own words.
Our approach
We translated the strategy into one clear narrative and a cascade of formats: from leadership sessions to team materials and everyday touchpoints. Not a campaign about the strategy, but tools that let every layer of the organisation retell it.
The result
The strategy stopped being a slide and became shared language. Teams across locations retold Electrify 2030 in their own words, and leadership saw the story hold from Belgium to Beijing.
The work in frame
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