SuperTank
20 years of SuperTank
An anniversary campaign that filled the tanks and spiked app downloads.
The challenge
An anniversary is only worth celebrating if it also sells. Twenty years of SuperTank had to translate into visits at the pump and adoption of the app, not just goodwill.
Our approach
We built the anniversary as a performance campaign with a festive face: a mechanic that coupled the celebration to the app, activated across outdoor, social and on-site. Every creative decision was tested against one question: does it drive a visit or a download?
The result
The campaign filled the tanks and gave app downloads a clear spike that held after the anniversary period. The brand got its party, the business got its numbers.
The work in frame
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